Were James Bond in your shoes, he would be in multichannel marketing. With all those gadget and gizmos specially designed for each mission the comm-link watch, the cars tucked away at mission sites – ...

Multichannel attribution has become an integral aspect of marketing strategies in today’s digital world. As organizations strive to optimize their marketing efforts, understanding the role of ...

Global spending on media is expected to reach $2.1 trillion by 2019, according to McKinsey. But is all that money effective in producing improved ROI? Without knowing which channels are driving ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

This post is sponsored by SAP. Like many terms in business, multichannel marketing can get very confusing very quickly, but it’s actually quite simple to define. If you have worked in tech long enough ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

Mixing it up: How martech helps marketers juggle multichannel madness If you thought marketing was all about catchy slogans and snazzy graphics, think again. Marketing has transformed into a complex, ...