Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

Editor’s note: this is the second in a two-part series. Read Part One here. Last week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind ...

Maximizing Your Reach: The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of reaching consumers who are scattered across various ...

Typeface found brands are focused on creating content around cultural moments, such as the Super Bowl, on second screens.

Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that ...

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating ...

In today’s ever increasing digital world, marketing your restaurant has become far more difficult. Social media and digital marketing has permanently altered how restaurateurs develop and execute a ...

AI agents use unified customer and location data to run localized campaigns at scale, helping multi-location brands ...

In today’s digital world, it’s critical for marketers in any industry to develop a multichannel approach that reaches consumers on the channels they prefer to use. After all, the number of devices ...