LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article that aims to dispel some common ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, ...

OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx PORTLAND, OR, Sept. 29, 2020 — Today, LeadsRx announced new capabilities for over-the-top ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Most traditional multi-touch attribution (MTA) models continue to deliver incomplete shopper insights by focusing on digital versus multiple channels. These models often lack connectivity with client ...

Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...

In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which ...

How do companies measure performance for the marketing dollars spent? Tracking the customer journey has become more of a fragmented task due to the omnichannel customer path to purchasing. Marketers ...