Note: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its ...

At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and ...

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood advises on how to use them to gain deeper insights on your traffic. Taking time to understand your customers’ ...

DUBLIN--(BUSINESS WIRE)--The "Multi-channel Analytics Market - Forecasts from 2018 to 2023" report has been added to ResearchAndMarkets.com's offering. The multi-channel analytics market is projected ...

In last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analytics Team." He makes some very good points, and I'd like to build on his thesis today. There is much discussion ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. The partnership strengthens Citi’s data foundations, supports its broader ...