Opinions expressed by Entrepreneur contributors are their own. Reputation management is a crucial component of business operations, as it sets the tone for brand identification and consumer perception ...

Should you use a specialized–and pricey–online search engine to help you track what bloggers say about your products and services? Online opinion makers are more important to business success then ...

You may have never heard the term Web reputation, but you may have one. It's difficult to place public information on the Web and keep it secret. Search engines crawl the Web, capture what they can ...