The New York auto show will answer a puzzling question: How do you update a retro-styled car? That will come from Volkswagen, which will unveil the redesigned Beetle. Automakers will roll out a mix of ...

On the glamour scale, statistical modeling attribution falls somewhere between flossing and pulling weeds. But for the team building a marketing mix model to guide the process of creating and managing ...

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Dark matter is the physical mystery of our time. We know from many different results that a fair percentage of the Universe consists of matter that doesn’t seem to interact in any way other than ...

There was shock and confusion in the final of Australia's Next Top Model tonight as Kelsey Martinovich was named the winner - only to be told moments later there had been a mix up and she actually the ...

Listening tools can help companies determine social media ROI in terms of real financial impact. But this only works if consumer sentiment is part of a more holistic marketing mix model. In 2012, Red ...

AUSTIN, Texas--(BUSINESS WIRE)--Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced major enhancements to its flagship Measured Incrementality Model ...

In August 2021, Xiaomi introduced the Xiaomi Mix 4, equipped with the Snapdragon 888 Plus chipset. However, the company did not release a successor in 2022 or 2023. According to a recent post on Weibo ...

Your average blender may be good for a smoothie, or even smoothing out a vegetable soup, but when's the last time it pulverized anything? I think just about all of us want a blender that can take ...