Mobile apps can have a huge impact on our businesses, but only if we’re building the right apps for the right reasons. Picking the obvious app instead of the right app is a common pitfall of the fast ...

And yet mobile strategy is still often misconstrued as app strategy. This is a massively dangerous trap. We know from several high-profile examples (including notably Facebook) that 60-70 per cent of ...

StreamNation, a media-focused cloud locker service, is the latest company looking to expand its reach by branching out a single feature into a separate mobile app. One of the biggest obstacles the ...

Ten years ago, businesses had a limited digital presence, usually consisting of a website and a basic social media profile. Digital marketing wasn't seen as a necessity. Nowadays, having a website is ...

Core Gaming and Guangzhou WeiXuan Join Forces to Develop AI-powered Mobile Tools Beyond Gaming Partnership to Focus on Scalable, Everyday AI Solutions for Real-World Impact Guangzhou WeiXuan is an ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

McDonald’s much anticipated global mobile app goes live this summer though will not have all its features open to users in an attempt to work out whether its focus is mainly promotional or commerce.

The world of global finance has transformed in the last few years, and banking is actively developing new innovations, primarily regarding the mobile experience. Prioritizing a mobile-first strategy ...

Ahead of a fresh brand positioning campaign this month, Noodles & Company increased sales by engaging customers with a mobile-based approach that supported the restaurant chain’s aim for boosting ...

LOUISVILLE, Ky.--(BUSINESS WIRE)--CenterWell Pharmacy® has introduced a new mobile app that lets customers manage their prescriptions anytime and anywhere, requesting refills, shopping for ...