PITTSBURGH--(BUSINESS WIRE)--Smith Micro Software, Inc. (Nasdaq: SMSI) today announced two new marketing programs to help drive subscriber growth of mobile operators’ SafePath-based solutions. The ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

Merkle, dentsu's customer experience transformation consultancy, has partnered with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer loyalty experiences in ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Mobile apps are becoming the centerpiece of the QSR experience. For consumers increasingly looking for convenience, apps provide a direct path to the food they want and a mechanism for ultimate ...

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update, developers can send wallet notifications, ...

OVERLAND PARK, KS, Dec. 14, 2022 – KFC franchisee KBP Brands, one of the largest and fastest-growing QSR franchises in the country, today announced it has partnered with Vibes, the technology leader ...

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.

While claims that mass advertising is dead are greatly exaggerated, the growth of mobile marketing in restaurants is a story just beginning to be told. Chains as large as Starbucks and restaurant ...