Mobile plays a critical role as an influencer in driving in-store traffic. Adidas wanted to find the value of each click on the store locator feature on its mobile site to get a better understanding ...

The Verizon Smart Locator was revealed today as a tiny piece of hardware that contains its own very simple processor. And that's it. This device has a pre-installed SIM card to connect to mobile data ...

Kentucky Fried Chicken is sticking with location as a key part of a new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic. KFC is using ...

Sprint Nextel, the No. 3 U.S. mobile service, plans on Thursday to introduce a wireless service to help parents find their children as it makes a bid to expand its presence in the family market. The ...

Fueled by growth in traffic from WAP site users, burger-to-shakes restaurant chain Dairy Queen has further extended its mobile reach through the launch of an application for Apple?s iPhone. The ...

Diamond has relaunched their comicshoplocator.com , for mobile phones, boasting about a new mobile-friendly design and a focus on comic shops as fan-friendly places to visit. "The long-term success of ...

I started my career with CNET all the way back in 2005, when the (original) Motorola Razrs were all the rage. Since then, I've written about everything from consumer electronics to internet culture ...

T-Mobile updated its connected-car service, Syncup Drive, with features such as a gas station locator, real-time tracking for roadside assistance and a dashboard with diagnostic information about car ...

Yara has launched a diesel exhaust fluid (DEF) mobile locator application for Android mobile devices. After the recent success of the Air1 DEF Mobile Locator app for iPhone, Yara’s Air1 app for ...