Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/aa27f6/online_and_mobile) has announced the addition of the "Online and ...

For the last few years, Google Ad Manager reseller networks have been one of the most profitable ad monetisation hacks in mobile advertising. By using one or more GAM resellers, mobile publishers ...

With all of the activity and change going on in the mobile economy, VentureBeat has decided to create a “Mobile Advertising Index” to help find and track the most reliable companies in mobile ...

Advertising is a crucial component of user acquisition and monetisation, and is arguably one of the key factors setting mobile apart from other platforms, allowing games to generate revenue without ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space, the Norwegian company said on Thursday. Biggest M&As in the tech ...

The Federal Trade Commission today said it closed the investigation of the proposed $750 million Google acquisition of mobile advertising network company AdMob. The FTC said that while the combination ...

[Megan Berry works for mobile analytics and advertising company Mobclix.] Does your business have a plan for mobile? How’s this for a novel idea: Don’t just go charging in to develop your own iPhone ...

Mobile games have traditionally turned to programmatic advertising partners for their effectiveness in achieving scale. But as gaming markets become more competitive, an acquisition-at-all-costs ...