If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego has taken a giant leap into the future of play with its debut at CES 2026, showcasing the groundbreaking Lego Smart Brick. This innovative toy not only changes colors but also produces sound ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

We could describe LEGO Smart Play and how it works but you can’t truly appreciate the genius of this new technology until you ...