When it comes to viral products, the winning strategy for success seems simple enough: Take an already beloved item and shrink it down in size. We've seen the craze with the Trader Joe's mini tote ...

(Reuters) -Ulta will wrap up its mini-store partnership in Target stores after the current contract ends in August 2026, the companies said on Thursday. The partnership, announced in November 2020 and ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

Ulta Beauty is the latest retailer to jump on the Mini Brands train — a surprise set of teeny tiny toys that look just like real products. The company who makes it is called ZURU, which has partnered ...