McDonald's is launching a Minecraft meal worldwide as part of a promotional campaign for the movie. I tried it in the UK, where it features a spicy "Nether Flame Sauce" and an apple-cake McFlurry. I ...

The children yearn for the mines. That was proven this weekend when A Minecraft Movie shattered box-office expectations, scooping up a whopping $157 million at the box office. This was already obvious ...

McDonald’s Minecraft Movie Meal brings gaming culture to the Happy Meal box. Here’s how it taps into food nostalgia and multi-generational gaming. McDonald’s Happy Meals have always been more than ...

Limited-edition meals, toys and in-game codes are available this April. McDonald's is teaming up with the popular video game Minecraft for its latest collaboration, in celebration of "A Minecraft ...

Remember how Happy Meals were the highlight of childhood? McDonald's has brought childhood joy back for grown-ups with a Minecraft twist. To celebrate the Minecraft movie that has taken the world by ...

Your fast food meal is about to get a little more…blocky. McDonald’s x Minecraft is a reality with a new collaboration between the two brands for the upcoming live-action A Minecraft Movie produced by ...

McDonald's has revealed a Minecraft crossover is coming to its UK restaurants on March 26. The crossover will include a mean for adults that comes with toys to collect. Other themed items include an ...

Hoping to build momentum ahead of the worldwide release of “A Minecraft Movie,” McDonald’s is partnering with the wildly popular video game with its own special meals starting on Tuesday, April 1.

McDonalds announced this week its joint venture with Minecraft for a Happy Meal promotion, connecting two massive audiences together. With its launch April 1, "A Minecraft Movie" and Happy Meal will ...

McDonald’s new A Minecraft Movie meal is its latest reimagining of the classic Happy Meal. Screengrab from McDonald's Facebook page McDonald’s newest meal bag is for Minecraft fans young and not so ...

The Minecraft Meal is more than a McDonald’s collab—it’s a case study in how fast food toys, nostalgia, and fandom collide in a billion-dollar economy. The toys used to be an afterthought—plastic ...