Artificial intelligence is transforming online search. Rather than peruse the list of long links on a search engine results page, users are increasingly being served AI overviews — snippets of content ...

Microsoft has released a guide to help brands optimize their visibility in conversational search and models like ChatGPT, Copilot, and Gemini ...

The realms of search and AI are becoming increasingly intertwined, with AI models being used more and more for search — sometimes specifically — and with traditional search constructs being augmented ...

Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand ...

Most consumers do not want to admit they like advertising or marketing, but they often find new products from brands that way, from brands or products they had never heard about. It almost seems like ...

AI and search are becoming increasingly intertwined, with AI models being used more and more for search — sometimes specifically — and with traditional search constructs being augmented by AI both on ...