Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

At a recent online meeting with brands, Microsoft executives spoke about a variety of updates to its advertising platforms that make it easier for advertisers to connect with specific audiences. The ...

Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import tool updates and ...

Microsoft Advertising looked back at the 2024 holiday season to help brands prepare for 2025, but artificial intelligence (AI) this year will affect global advertising trends and tips even more. A ...