Add Yahoo as a preferred source to see more of our stories on Google. Our political analyst Dr. Susan MacManus joins us to discuss microtargeting voters through social media. We look at if we are ...

Opponents of a referendum on Missouri’s gerrymandered congressional map are offering “huge sums of money” to signature gatherers in an effort to undermine the petition drive, according to accusations ...

Picture this: you create a single prompt, click “generate,” and voilà—twenty unique short-form video ads, each speaking to a unique kind of viewer. No huge production teams, no re-shoots, no bland ...

The UK's Institute of Practitioners in Advertising (IPA) has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter ...

Simulmedia, a leader in data-driven TV and streaming advertising, has partnered with healthcare tech provider OptimizeRx (NASDAQ:OPRX) to offer self-serve access to its Micro-Neighborhood® Targeting ...

COLUMBIA — Missouri Attorney General Catherine Hanaway announced Tuesday that her office has launched a formal investigation into Advanced Micro Targeting, Inc., an out-of-state firm that gathers ...