Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Whether prompted by personal growth, economic shifts or the ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Influencer marketers are moving away from campaigns with micro influencers and back to big stars. A new survey from Linqia found a drop in marketing work among creators with fewer than 500,000 fans.

Transforming a company’s core operations is difficult, yet it has been done successfully in many industries. For example, financial services have modernized dramatically in the face of intensifying ...