Meesho said the initiative delivered strong results during its pilot run in 2024, with content-led commerce resulting in a ...

When Brazilian influencer Camila Coelho started on YouTube in 2011, the creator industry didn’t exist, she says. Originally a makeup artist, she began by posting videos for friends “to learn to do a ...

This article Content creator Toniyuh puts hilarious spin on Ashley Ortega's 'Apoy sa Dugo' look was originally published in ...

Brands and organizations have been quietly aligning with content creators for years to help them make a statement on social media. But only recently have I witnessed the majority of brands discovering ...

Micro-learning platforms are monetising curiosity, leaning on subject-matter experts and creator-led at a time when the ...

In today’s digital age, lots of people are getting famous on the internet, whether with a well-timed viral video or with a more strategic effort as a content creator or influencer. But while your ...

The creator economy is experiencing rapid growth. Social media and the expansion of online marketplaces to sell products or services have made becoming a content creator more attainable. A few years ...

India’s microdrama boom has finally found statistical backing. Data from Google x Qualtrics Survey 2025 shows 69 per cent of respondents watch micro-dramas in the evening to relax, 55 per cent during ...