Quantitative methods and the courses in which they are taught often present as if they are neutral, value-free and unbiased. However, the history of quantitative methods demonstrates an entanglement ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Quantitative methodologies are techniques for systematic empirical investigation of behavioral phenomena using statistical, mathematical, numerical or computational approaches. These techniques may ...

THIS book is the outcome of a survey of modern micro-analytical techniques by a group of experience analysts who, during the War, were members of one of the research organisations of the Ministry of ...

This course is available on the MPhil/PhD in Sociology, MSc in Economy and Society, MSc in Inequalities and Social Science, MSc in Political Sociology and MSc in Sociology. This course is available ...

Business managers and directors used to rely on their experience and instinct to make tough decisions. Increasingly, however, they want to know what the numbers say. In the era of big data, ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...