Following the inclusion of third-party verification, Meta is introducing additional ad formats to its newest social media platform, Threads, in preparation for holiday shopping. “When new media setups ...

Meta’s Threads has surpassed X in total active users as of January 2026, marking a major shift in the competitive landscape ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

Meta Platforms Inc. will open its Threads social network to almost all advertisers globally, creating a new line of revenue for the company by giving brands access to users across 30 markets, ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. After launching an initial test of ads on Threads ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.

NEW YORK--(BUSINESS WIRE)--Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it is one of the first ad tech partners ...

Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at ...