Remember when meta keywords were all the rage? Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ...

Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don't garner much attention. They don't directly impact Google SEO rankings, but they can ...

AI powered search tools now send a lot more visitors to websites than before. Microsoft said AI referrals to leading websites ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.

Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents. In the first quarter of 2025, I ran a data study to understand ...