Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to advertising system updates that show a boost in conversions. GA4 is Google's analytics ...

Enterprises will be able to access Llama models hosted by Meta, instead of downloading and running the models for themselves. Meta has unveiled a preview version of an API for its Llama large language ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Earlier this year, Meta made sweeping API changes that completely altered attribution tracking and targeting for advertisers. The result was that many marketing and ad companies and their clients ...

At its inaugural LlamaCon AI developer conference on Tuesday, Meta announced an API for its Llama series of AI models: the Llama API. Available in limited preview, the Llama API lets developers ...

This is not exactly a best practice, but Meta has been pushing this into its campaign-building workflow pretty hard since the beginning. Meta’s focus on helping less experienced advertisers used to be ...