Meta’s “Early Release” program will provide advertisers with access to test new generative AI Advantage+ creative features across Facebook, Instagram and Threads before they become available to the ...

(Reuters) -Meta Platforms said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its apps such as Facebook and ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

WhatsApp has announced a series of new features that will change the way people interact with brands on the Meta-owned messaging platform and give companies more chances to cash in on user engagement.

Meta today (Sept. 11) announced a suite of product solutions for advertisers, including tools meant to help brands more easily tap into culture, per details shared with Marketing Dive. The solutions ...

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Not long ago, Amazon shared that it had plans to monetize Alexa+ by advertising to users during chats. Now, Meta has announced its own plans to do something similar. In a new post on Meta’s newsroom, ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...