Meta debuted its first major large language model, Muse Spark, spearheaded by chief AI officer Alexandr Wang, who leads Meta Superintelligence Labs.

In March 2026, Meta quietly dismantled the familiar reporting framework that startup marketers have relied on for years, swapping 'Impressions' for 'Views' and 'Reach' for 'Viewers' while tightening ...

Meta Platforms announced two updates to its advertising-measurement offerings Wednesday -- an AI-assisted upgrade to the Meta Pixel and a one-click setup path for the Conversions API. The changes are ...

New tools allow advertisers to create, manage and analyse campaigns through external AI platforms without requiring API setup ...

Meta has been one of the most interesting companies of the generative AI era — initially gaining a loyal and huge following of users for the release of its mostly open source Llama family of large ...

Meta’s AI connectors let advertisers generate campaign reports and create or edit ads, ad sets and campaigns using natural ...

The bears worry about Meta's spending habits, while the bulls are excited about its core business and the potential of AI.

The new model is competitive with rival AI models, according to data from Meta, but won’t be widely available outside Meta’s ...

The European Commission has told Meta it intends to impose "interim measures" to stop it from excluding third-party AI assistants from WhatsApp. In December, the bloc opened an investigation into Meta ...