As a sales professional, how do you describe your “value” or the value of your solutions? When it comes to creating their organization's positioning statements, many sales and marketing executives ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing ...

Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...

You might be familiar with brand messaging and positioning for products, but what about when you’re selling your services as a coach or consultant? Positioning and messaging are still key. How does ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

A brand refresh is one of the most powerful tools companies have to put a stake in the ground and signal a new direction. When revamping a company’s messaging and positioning, it’s only natural to ...

Opinions expressed by Entrepreneur contributors are their own. In this series of articles, we’ve been building a classic brand-positioning template that has been around in various forms for decades.

Brands need to be mindful of how they are positioning their paid media amid the COVID-19 pandemic. Here's how to approach paid social messaging right now. As social distancing is becoming the norm ...

Recent research conducted under the American Perceptions Initiative found that almost 8 in 10 voters agreed that “if the Republican-controlled Congress passes new legislation to continue the Obamacare ...