Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be nearly impossible to engage the ideal buyers and ...

Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate ...

There are few things that marketing delivers to the business that’s as impactful as messaging, regardless of company size or economic conditions. Messaging is the fundamental definition of your ...

As Caity and Roger recently wrote for Call to Action, every brand-building effort needs to start with research. It’s hard to drive meaningful change if you don’t know where your brand is right now—or ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Linxter is a cloud messaging framework for connecting all kinds of applications, devices, and systems. A behind-the-scenes, message-oriented cloud-based middleware technology, Linxter automates the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today's consumer has access to more information about brands than ever, which means brand ...

Over more than two decades of advising founders, I’ve heard all kinds of stories — good, bad and everything in between. While everyone is different, I’ve noticed that the very best stories have ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...