Have you ever sent a text message to someone and wondered if they have read it or not? Maybe you are waiting for a reply, or maybe you just want to make sure they got your message. Whatever the reason ...

Short Message Service (SMS) has been a staple of text messaging since the flip phone, but it may be time to let it evolve. SMS was created in 1992, back when cellphones could be mistaken for bricks.

Consumers have become blind to online advertising. And who can blame them? The digital space is so cluttered, consumers are bombarded with ads from all directions. Is it really any wonder that they do ...

Snapchat is bringing a whole new meaning to the phrase “this message will self-destruct.” Ephemeral messaging apps — where the message disappears after it’s been read — is meant to protect users’ ...

Posts from this topic will be added to your daily email digest and your homepage feed. The messaging ecosystem is filled with too many platforms, too many usernames, and too many contact lists. Beeper ...

Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Year-end messaging provides a unique platform to reflect, inspire and align stakeholders, especially during times of significant company change. Done well, it builds trust and momentum. Done poorly, ...

Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him reading and drinking coffee or watching a ...

Define a core message before publishing — it sharpens focus and drives strategic content decisions. Consistency across platforms builds brand trust; strategy and clarity convert impressions into ...