23rd June 2016, you probably remember where you were, you probably remember thinking “How did we lose this? How did this happen?” There were many reasons, but one big one was messaging. Messaging and, ...

Among a cadre of healthcare researchers, a debate persists over whether you should call a cancer patient’s efforts to cope with treatment a “battle” or a “journey.” Which do you think is better? One ...

Researchers from the Ludwig Maximilian University of Munich (LMU Munich) in Germany and the Erasmus University Rotterdam in the Netherlands have investigated how the sales of rooftop PV systems may be ...

Message framing, a strategy of advertising message construction, is widely adopted in various forms of brand advertising campaigns. The hedonic principles of approach (happiness) and avoidance (pain), ...

Behavioral economics has shed light on the reality that psychologists (and other scientists) can get things wrong. In one study, I set out to persuade people in a specific way but ended up persuading ...

In the past, welfare services were mostly delivered by governmental agencies, and nonprofit sectors were only supplemental. However, due to fiscal constraints many countries have undergone welfare ...