Mere, the bare-bones Russian food chain that calls itself the fastest-growing discounter in Europe and cheaper to shop than Aldi or Lidl, is exploring expansion to the U.S., WGB has learned. A recent ...

Russian discount grocer Mere wants to conquer Germany with its low prices. The new supermarket is selling half a kilo of coffee for less than €2, almost half the price of Aldi and Lidl, but not ...

Aldi and Lidl are facing a challenge from a Russian ‘hard’ discounter, described as ‘one step above a food bank’. With no warehouses, few staff and products on pallets, could it take off in the UK?

No baskets, no branding, no warehouses, no advertising, no shelves, no social media. There’s a word for Mere and it is ‘austere’. “You won’t see any frills, shelves or points for convenience,” says ...