Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Restaurants are masters at using menu psychology to subtly influence diners' choices and enhance their dining experience. From the strategic placement of items to the use of descriptive language, ...

Restaurant design can be a crucial part of building a successful brand. Layout of your restaurant can also affect your operational efficiency. Check out this research center for ideas and trends in ...

Why should you optimize your kiosk menus? Because kiosk menu communications are becoming a critical driver of the business. Successful kiosk menu optimization programs generate significant returns on ...

Penn Station East Coast Subs is updating its 35-year-old brand with the rollout of PS 2020, which includes a restaurant redesign and certain menu changes and additions. The first restaurants with the ...