…Unilever is expected to sell its Brüt cologne and Mentadent toothpaste brands to a US private equity house for £183m this week as part of its plan to reduce its brands to 400. Unilever is expected to ...
Unilever has effectively ditched a raft of brands in the UK, including Mentadent toothpaste and Brut cologne, transferring marketing, sales and distribution to the broker Ceuta Healthcare, in order to ...
When Unilever introduced its Mentadent toothpaste to U.S. consumers in August 1993, it came up with a calculated way to get shoppers to come back for more.It packaged the baking soda-and-peroxide ...
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