We're far past men wearing makeup being considered a novelty (just check out any Youtube tutorial from MannyMUA, PatrickStarrr, or James Charles)-but makeup designed with men in mind is still a new ...

As Men's Fashion Month kicks off, the runway is not only bringing attention to the clothes of the season, but the assemblage of immaculately-groomed faces modeling them. Make no mistake, a surplus of ...

Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...