Medium format cameras have traditionally been associated with bulky bodies, heavy lenses and hefty price tags – factors that often limit their appeal to studio-bound professionals. With the launch of ...

At $8,199, the X2D 100C was always a serious investment. At $5,739, with $2,460 knocked off the price, it becomes an ...

We may receive a commission on purchases made from links. Photography is as accessible a hobby as it has ever been. With the rise of smartphones, nearly everyone has a decent-quality camera and with a ...

Hasselblad's H5X camera body brings newer focusing technology to medium-format photographers who prefer to use separate image-sensor backs. Hasselblad, one of the most storied names in the photography ...

In the film era, medium-format photography was considered 35mm’s clumsy cousin, trading a bulkier camera and slower operation for substantial gains in image quality. That calculus has persisted into ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

With the X2D II 100C, Hasselblad is telling the world that there’s more to medium-format photography than prints.

Medium-format imaging titan Hasselblad has announced the successor to 2020's 50-megapixel 907X 50C digital camera system. The 907X & CFV 100C model boasts a camera back featuring a 100-MP ...

The new IQ2 line of digital backs lets photographers use Wi-Fi for remote camera control, and a black-and-white version offers sharper detail while venturing beyond the visible spectrum. Stephen ...

Stephan Schulz, the Head of Professional Photo at Leica Camera AG, and his team face two of the most fundamental – and tricky – issues in marketing strategy: How do you tack when one of your core ...

The second medium format mirrorless GFX camera from Fujifilm, the GFX 50R, is the first medium format digital camera we've seen debut for less than $5,000. Images, and the devices that capture them, ...

To try to keep medium-format photographers loyal to the brand, Hasselblad introduces a new camera body with modernized focusing. Stephen Shankland worked at CNET from 1998 to 2024 and wrote about ...