With the X2D II 100C, Hasselblad is telling the world that there’s more to medium-format photography than prints.

In the film era, medium-format photography was considered 35mm’s clumsy cousin, trading a bulkier camera and slower operation for substantial gains in image quality. That calculus has persisted into ...

Hasselblad's latest model shows how medium-format cameras are getting smarter and easier to use. Beyond the gargantuan sensors, the most notable thing about Hasselblad's latest flagships is the tech ...

Last year, Italy's Samuel Mello Medeiros hit Kickstarter with a chunky add-on that gave old 35 mm cameras a new lease of digital life. Now he's returned with a camera back that performs similar magic ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

It's all about CMOS sensors in the medium format camera world at the moment. Just a couple of days ago, Hasselblad announced that it would launch the world's first CMOS-sensor-toting medium format ...

Stephan Schulz, the Head of Professional Photo at Leica Camera AG, and his team face two of the most fundamental – and tricky – issues in marketing strategy: How do you tack when one of your core ...

Nikon Rumors (via PetaPixel) has posted details about a patent filed by Nikon in Japan that suggests the camera company could be building a new digital medium format camera or moving into the category ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R ...

is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has just officially announced its ...