The new API feed allows advertisers to securely share Walmart first-party operational and retail data through scalable API access with their agency and tech partners.

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

INDIANAPOLIS, April 7, 2026 /PRNewswire/ -- In-Store Marketplace (ISM), the retail industry's first centralized platform for digital in-store media integration, today released new research, conducted ...

After years of experimentation and pilot programs, in-store retail media is entering a new phase defined by clearer strategy and execution. While the broader media ecosystem continues to grapple with ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead. As we progress ...