If you want to get featured in the media, you need a solid list of journalists to pitch your story to. But here's the thing: this is not a numbers game. Relevance matters far more than volume. Instead ...
Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. A high-value media placement often starts with a strong ...
Why relevance — not reach — is the key to building a powerful media contact list How to connect with the right journalists without spending a fortune on PR tools If you want to get featured in the ...
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