Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

The Tesla Model Y is shipping in just about two weeks, and it looks like Tesla has a lot of cars ready to sell. Early customers have been getting emails asking them to confirm deliveries, and the cars ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the ...

Leaderboard scores don’t guarantee real-world AI success. True value comes from performance in complex, practical and often unpredictable conditions. Leaderboards are a widely accepted method for ...

[T]he expected runs produced from each plate appearance starting with a strike decreases by .029 runs and increases by .040 for every ball thrown on a first pitch. In other words, having as many of ...

Consider using a likelihood ratio to measure the strength of statistical evidence for one hypothesis over another. Recent work has shown that when the model is correctly specified, the likelihood ...

A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. Many companies engaged in sustainability have clear metrics regarding environmental sustainability, but less ...

Golf club length is easily checked with the correct ruler, but even with the right tools, there are different ways to interpret the information depending on the person doing the measuring. Each method ...