Our survey of 9,200 executives from more than 5,000 companies found that more than 70% of companies don’t yet understand KPI frameworks or advanced/predictive analytics.* If you believe as I do that ...

Many organizations use key performance indicators, or KPIs, to set goals and track the progress of their operations. For some organizations, the process of measuring data serves as an exercise in ...

The problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and ...

In order for field service organizations to stay ahead of the game and continue to obtain and retain customers, service managers must have a solid understanding of how their field operations are ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

I’m the first to admit that an article on measurement and KPIs is not the sexiest attention-getter out there. But a 130% decrease in COS (cost of sale), 41% increase in share of voice, or 390% ...

The KPI trap affects businesses of all sizes. Measuring for the sake of measuring, without a strategy, leads to inefficient decisions and misleading results The report outlines that when a company ...