In 2024, Google claimed that their data centers are 1.5x more energy efficient than industry average. In 2025, Microsoft committed billions to nuclear power for AI workloads. The data center industry ...

It’s summertime, so I have baseball on my mind. One of the things that is foundational to baseball is data. Statistics, measurement, and accountability in the game are clear — you know exactly how ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

As data leaders, one of our top priorities is to measure ROI. From tracking the efficacy of marketing campaigns to understanding the root cause of new spikes in user engagement, we're tasked with ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

The new green disclosure rules the Securities and Exchange Commission released last month could present a major challenge for a data center industry that — despite its massive power consumption — has ...

Q: Some of us in the boonies must rely entirely on cellular Wi-Fi hot spots. As a result, data usage is a very important consideration, as each gigabyte must be paid for. Fortunately, we have 4G speed ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Anecdotal data, or data that are collected in a nonsystematic way that’s reliant on personal stories from firefighters, may serve as a tool to elaborate on identified issues but also might lead fire ...

In the past several years, shop bays have been bursting at the seams to keep trucks on the road. This was a combination of high demand for freight and fleets operating older trucks due to supply chain ...