In 2024, Google claimed that their data centers are 1.5x more energy efficient than industry average. In 2025, Microsoft committed billions to nuclear power for AI workloads. The data center industry ...

It’s summertime, so I have baseball on my mind. One of the things that is foundational to baseball is data. Statistics, measurement, and accountability in the game are clear — you know exactly how ...

The new green disclosure rules the Securities and Exchange Commission released last month could present a major challenge for a data center industry that — despite its massive power consumption — has ...

As data leaders, one of our top priorities is to measure ROI. From tracking the efficacy of marketing campaigns to understanding the root cause of new spikes in user engagement, we're tasked with ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...