“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

In TV Ad Land, the road to streaming media convergence still stretches far into the distance. TV content may be bundled into streaming services, but from the advertiser standpoint, the data is still ...

In the UK, cross-media measurement solution Origin has completed Beta trials, and begun its next, 'Expanded Availability' (EA) phase. Initially, this promises a larger number of advertisers ...

When Nielsen announced plans last year to offer Total Content Ratings, an initiative to measure audiences no matter what screen is being watched, Hulu seemed an ideal beneficiary. The streaming ...

Channel 4 Sales has today announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...