“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I ...

The reach of the pandemic is compelling business leaders to reinvent their offerings, services and products. Knowing how one is performing becomes crucial, as much as staying mindful of both the short ...

During these times of uncertainty, marketers need to clearly understand their changing business circumstances and the evolving needs and preferences of their customers. As marketers, we can navigate ...

NEW YORK—Nielsen has announced a new approach to measuring audiences and tracking the effectiveness of digital ads that won’t require cookies. The new approach, which will be part of its cross-media ...

Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its ...

If you really want to thrive as an organisation, you need to know how to measure the success of all of your combined marketing efforts and share these insights across the entire organisation. If you ...

Robot investing vector illustration. Robo-advisor in flat tiny persons concept. Artificial intelligence use in employment and assistive financial work with customers and clients using IT algorithms.