For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

The Interactive Advertising Bureau (IAB) this morning unveiled a new media audience-measurement initiative focusing on the role artificial intelligence (AI) can play in advancing the state of the art.

IAB Australia has launched a new ‘Future of Measurement’ initiative that will focus on strengthening how advertising opportunities and outcomes are assessed. IAB Australia has commenced work on a ...

Project Worldwide, the independent global network of specialised agencies, has announced the launch of “Math of Marketing,” a proprietary Intellectual Property (IP) designed to become the definitive ...

HOUSTON & DENVER--(BUSINESS WIRE)--NextDecade Corporation (NextDecade) (NASDAQ: NEXT) and Project Canary announced today the formation of a joint pilot project for monitoring, reporting, and ...

The Air Force has plans for a five-year, $24.9 million project in measurement and signatures intelligence exploitation. The Air Force has plans for a five-year, $24.9 million project for Measurement ...

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize ...

HOUSTON & DENVER--(BUSINESS WIRE)-- NextDecade Corporation (NextDecade) (NASDAQ: NEXT) and Project Canary announced today the formation of a joint pilot project for monitoring, reporting, and ...