DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

Here’s what you’ll learn in this story: The measurement problem in quantum mechanics looks at how an experimental outcome changes, simply by observing it. While most physicists agree that human ...

AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation trends. The funnel query pathway (FQP), the cohort-with-intent tree you ...

Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner… The programmatic industry built the infrastructure ...

Most CMOs I work with eventually face the same question from their CFOs: What would happen to revenue if we cut paid media spend by 30%? A decade ago, marketing leaders couldn't answer that question ...

Quantum mechanics, the theory governing the microscopic world, is famously counterintuitive. A particle can exist in a superposition of multiple states, such as different positions, until a ...

The ball rolls across the floor because it was kicked, just as Earth orbits the sun because it is tugged by gravity. The connection between cause and effect is fundamental to how we understand the ...

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.

If you’ve served on a faculty senate in the past two years, you’ve probably sat through some version of the same meeting: Take-home exams are unusable. Discussion posts show eerie sameness. Someone ...