The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

A funny thing happened on the advertising industry’s way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn’t entirely clear, but even the biggest ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

The most precise measurement yet of how fast the Universe is expanding shows we have a real and serious problem on our hands.