Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner… The programmatic industry built the infrastructure ...

Fortnite is back on Google Play. Google has cut its store fee to 20% – or 15% if developers integrate its AI assistant, cloud saves, and achievements. The headlines have focused on what developers ...

Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics ...

Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, retailers are transforming their owned platforms into media channels, ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

Imagine handing a financial adviser R1,000 to invest on your behalf. He pockets R561 immediately for fees, platform costs, and what he calls ‘market infrastructure', then puts the remaining R439 to ...