Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

They are attempting to fix a brain problem by providing a haircut. The Buffalo Bills were seemingly shortchanged on multiple occasions in terms of yardage gained during their AFC Championship Game ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

Quantum mechanics is a probabilistic theory that does not describe individual events. Yet when we perform a single measurement, we find a well-defined outcome. This apparent contradiction, known as ...

Flake and Fried argue that psychology takes a "measurement schmeasurement" attitude towards quantifying important constructs. Source: From Pixabay at Pexels Standardized testing is controversial. Does ...

What follows is a fairly complete transcript of a discussion about quantum physics on May 19, 1994, the last day of a workshop in Santa Fe, N.M. It begins with some technical issues, posed by John ...

As best I can discern both the No Kings demonstrations with 5 to 7 million participants, but also the pathetic Military March and its minuscule turnout that showed Trump’s declining public support ...