NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability ...

The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies ...

NEW YORK—The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Samsung and LG. The Interactive Advertising ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the ...

AUSTIN, Texas--(BUSINESS WIRE)--Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today that it has been certified by the ...

Uneven distribution of coal flow to burners can lead to higher NOx emissions and increased operating costs. A new laboratory is studying measurement instruments and control approaches to help power ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...