The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies ...

NEW YORK—The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Samsung and LG. The Interactive Advertising ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability ...

The non-profit IAB Tech Lab released its Open Measurement Software Development Kit (OM SDK) so that third parties can track and verify viewability of in-app ads without using multiple measurement ...

NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce. The Lab will develop the data platforms, APIs, ...

AUSTIN, Texas--(BUSINESS WIRE)--Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today that it has been certified by the ...

The Trump administration is planning to close a small, obscure laboratory whose work undergirds everything from microchip manufacturing to nuclear fusion. The Atomic Spectroscopy Group at the National ...

The quality of any measurement can only be as good as the instrument used to gather it, and for acoustic measurements, finding a good enough instrument can be surprisingly difficult. Commonly ...