Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...

The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the ...

NEW YORK—Nielsen is going international with its Nielsen Digital Ad Ratings tool for the YouTube mobile app, announcing that its advertising measurement service is now available to an additional 26 ...

IAB Technology Laboratory certified 17 companies for correctly using its Open Measurement Software Development Kit (OM SDK) to track mobile in-app advertising. The OM SDK is a set of software tools ...

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of ...

For mobile marketers, achieving Nirvana means that every mobile app session can be accurately tracked and measured at the ad server level, while marketers also gain access to viewability data for ...

The non-profit IAB Tech Lab released its Open Measurement Software Development Kit (OM SDK) so that third parties can track and verify viewability of in-app ads without using multiple measurement ...

With the acquisition, Adjust provides AppLovin with a set of strategic SaaS mobile marketing solutions that expands the suite of innovative software tools for mobile app developers to grow their ...

Your smartphone can not only serve you as a digital ruler, but it can also help you measure various other things. Smartphones are very powerful tools, especially if you pair them up with good apps. In ...