The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Web metrics are the numbers that let you know something about your ...

Leads and sales are the ultimate way to judge the marketing performance of a website, but here are five other key metrics that help measure website performance in a way that can help shape strategies ...

Cloudflare Inc. today introduced a new tool for its content delivery network that will enable companies to measure their websites’ loading speed more easily. The tool, called Observatory, is available ...

Using information technology to measure business performance involves IT systems gathering data and analyzing it. Business performance management systems allow managers to examine details about ...

This summer brings hefty changes to Google’s search algorithm. Software developers and website operators need to think about how to keep their sites ranking on top. Failing to do so can have a ...

To stand out among the millions of websites online, companies must consistently manage and perfect their website. This is a continuous process, with new possibilities and tech advancements always ...

Whether your goals are to acquire new customers, maximize the value of existing customers or gain measurable return from your marketing and promotional activities, the corporate Website has become the ...

This summer brings hefty changes to Google’s search algorithm. Software developers and website operators need to think about how to keep their sites ranking on top. Failing to do so can have a ...

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...