Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

Even as the economy sputters, marketers continue to spend on video advertising. With analyst and research firms like eMarketer and Forrester projecting tremendous growth in online video advertising, ...

You don’t have to be a Hollywood filmmaker to know that video is a hit-or-miss proposition, but at least when you deliver your video in a theater, you know it will play smoothly. Unfortunately, when ...

A composite video signal consists of luminance and chrominance, both of which directly affect the quality of a video that you might see. Because most video today is digital, a video ADC is necessary ...

In 2016, spend on mobile video ads more than doubled (up 103%) to £693m making it the fastest growing ad format in the UK. This means it now accounts for a whopping 29% of the total growth in digital ...

As marketers are seeking to create a deeper connection between brands and their consumers, they need better ways to understand the impact of their campaigns. Video marketing is the hottest thing out ...

Nielsen announced this morning it will now be able to measure the viewing taking place on Amazon Prime Video, through its Subscription Video on Demand Content Ratings solution. This product, first ...

Just how popular was that video of the mom laughing in her Chewbacca mask? And how did that video stack up against the mermaid pillow one that went viral in January? Are videos published by Last Week ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

You don’t have to be a Hollywood filmmaker to know that video is a hit-or-miss proposition, but at least when you deliver your video in a theater, you know it will play smoothly. Unfortunately, when ...