I can remember eagerly anticipating the weekly advertorials published by ExxonMobil in The Wall Street Journal and The New York Times opinion pages in the 1980s and ’90s. Clearly marked as paid ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Native advertising is growing dramatically, in part because of the increasing adoption of ad blocking, but mostly because native ads drive higher brand lift and engagement than traditional banner ads.

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales ...

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...

If you’re looking for marketing jargon in 2013, look no further than “native advertising.” Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than ...