Any time an iconic brand makes a change to its logo, it's noteworthy. And such is the case today with the brand that started in 1966 as the Interbank Card Association (ICA), changed to Master Charge ...
Fifty years after introducing its logo of interlocking red and yellow circles, Mastercard has simplified its official logo by stripping the name 'mastercard' from it. The credit card firm now refers ...
Mastercard, the brand best known for its credit cards, has removed its name from its intersecting circles logo for the first time since its 1968 creation. Mastercard removes wordmark from logo The red ...
Mastercard’s logo has changed little since 1968. The brand’s name was changed from Master Charge to MasterCard in 1979, and its upright font was replaced with italics in 1990, but the core elements – ...
Update 8 January 2019: Two-and-a-half years on from Mastercard’s rebrand, the company has decided to drop its name from its logo, leaving only its two, overlapping circle symbols as its main identity.
Mastercard is dropping its name from its iconic brand logo of the interlocking red and yellow circles. The simplified logo will now stand on its own across cards, retail locations both online and ...
Alongside VISA cards, the worldwide credit card brand Mastercard announced that it will update its logo for the first time in about 20 years. The aim of this change seems to be in the view of ...
It’s only been a week since Mastercard grabbed January’s branding headlines by taking its name off its logo and distilling the brand down to two interlocking circles. But there’s already been quite a ...
The red and yellow Mastercard symbol will now stand alone without the wordmark across all digital and physical communications, including sponsorship properties and retail locations. The brand said in ...
The company rebranded itself in July 2016 after 20 years. To know the thought process and strategy behind the rebranding, BestMediainfo caught up with SamAhmed, CMO, Asia Pacific, and Parag Bhatnagar, ...
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